Cloth masks have taken over the market. Largely due to shortages and compelling need, Etsy has suddenly become the top seller of face masks. Etsy, of course, is not a mask company but an e-commerce website through which small enterpreneurs can sell handmade or vintage items. This has turned what might be called the “fashionable mask industry” upside-down. However, as cloth masks become plentiful, and given their likeliness to be in high demand at least through most of 2021, more and more the issue will be cloth mask quality.